![]() ![]() Binder reportedly owned hundreds of art catalogues and had an excellent collection of early modern art, including works by Matisse and Picasso. A MODERNIST APPROACHĪt the time, American designers like Bass and Binder were strongly influenced by European modernism. Binder could provide the total package strategy and design for titles, trailers and print campaigns. A movie poster would often resemble other movie posters, rather than being part of a coherent visual strategy for the film. Maurice Binder, who was five years younger than Bass, had over ten years of experience with film publicity and design at Universal and Columbia, and saw an opportunity for himself.īefore Bass, Binder, and others, it was not uncommon for a studio to have the poster, trailer and titles designed by different artists. ![]() Saul Bass was making waves with his modern designs for Otto Premiger’s films. The growing popularity of the rivaling medium of television prompted film studio’s to rethink their promotion strategies. The mid 1950s was an interesting time for title sequences.
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